Coke Exploits Collaboration Technology To Keep Brand Relevant -- Collaboration -- InformationWeek

Coca-Cola Company has been struggling a bit with profits and productivity, so they've been taking some initiatives which are classic to the information age. They have been streamlining their supply chain with technologies and techniques like project management, business intelligence, ERP and SOA. They've also thrown in a product loyality site that has attracted large numbers of people. Whether it works in the long term remains to be seen, but it should at least help, and it certainly makes a good case study on how to use technology to improve productivity and profits and reduce costs. Coke Exploits Collaboration Technology To Keep Brand Relevant -- Collaboration -- InformationWeek