E-Commerce News: E-Commerce: Fulfillment: The Unexpected Key to Successful E-Commerce

A lot of the early writing on e-Business stressed the need for radical changes in the supply chain of business to enable them to meet the rapid fire demands of electronic customers. After several years, however, it seems a lot of companies just don't get it, even now. It's no good just to tamper with the traditional supply chain/fulfillment model and try to speed it up. It needs to be turned on its head so that products are built after the order is received, and built to the customers specifications. The customer needs to help design it. E-Commerce News: E-Commerce: Fulfillment: The Unexpected Key to Successful E-Commerce