Will A Google Phone Change The Game?

Does the idea of cell phone ads really agravate you? How about an approach that allows you to select the ads in return for getting the phone service for free. Maybe that would work. The word is out that Google is planning a cell phone - the gphone - that is based on just that concept. As always, Google has a talent for seeing through the current maze of issues to find an innovative business model - Will A Google Phone Change The Game?