Technology Review: Technology helps reinvent cell phone advertising, distant it from spam

The increasing use of cell phones and pda's for activities other than just talking has led to a frantic search for ways to convey advertising on them without bothering the users. The latest idea is to use the search facilities on the phones along with their ability to know where the user is located to offer up ads that might be of particular interest to a user. Technology Review: Technology helps reinvent cell phone advertising, distant it from spam