globeandmail.com: IBM guidelines govern virtual employees

IBM has issued guidelines to govern its some 5000 employees who are using Second Life and similar sites. Virtual worlds have increasingly become forums for the conduct of e-business, and IBM has a large presence there. Although the company is concerned about preserving its business image, the issuance of guidelines for behaviour in the relatively free virtual world is not without controversy. globeandmail.com: IBM guidelines govern virtual employees