In the Globe and Mail Technology section, Don Tapscott and Anthony Williams are running a series on the impact of mass collaboration and its effect on business and business models. In this segment referenced here, they discuss the Second Life phenomenon and how people are making money, sometimes big money, in that virtual economy. Collaborative Business is by now old hat, but the idea of mass collaboration is a new next step that merits attention. globeandmail.com: 'Second Life' is a signpost for the future