Zorba Research Blog
by Gerald Trites, FCA, FCPA, CISA. Zorba Research Inc.(www.zorba.ca)
Tuesday, August 10, 2004
For REI, B2B with a bricks element pays off.
How REI Scaled E-Commerce Mountain - Channel Integration - REI uses Web to drive in-store sales; website can complement retail strategy - CIO Magazine May 15,2004
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