Zorba Research Blog
by Gerald Trites, FCA, FCPA, CISA. Zorba Research Inc.(www.zorba.ca)
Wednesday, February 18, 2004
New research says personalization of websites doesn't always encourage sales:
Techweb > News > Personalization Ineffective On Online Retail Sites > Personalization Said To Be Ineffective On Online Retail Sites > October 14, 2003
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